Privacy notice
Last updated 12 November 2026
Who we are
Airedale Web Co. is a trading name of Pentith. Advisory Limited, a company registered in England and Wales, company number 17318454. Registered office 202 Paulet Road, London, SE5 9JF. We decide how your details are used, which makes us the data controller.
To ask anything about your details, email hello@airedalewebco.com or ring 01274 911 268.
What we collect on this website
Only what you type into the form on this site:
- Your name
- Your business name and town
- Your phone number
- Whether Rick, Jake or no one from Airedale Web Co. has already been in touch with you
We don't use analytics or advertising cookies on this site and we don't track you around the web.
Why we collect it
- To ring you back about a website for your business, because you asked us to
- To see whether one of our sellers has already spoken to you, so the right person rings you and you aren't chased twice
The legal basis is our legitimate interest in answering an enquiry you have sent us. We don't add you to a mailing list and we don't sell or pass your details to anyone for their own marketing.
Who sees it
- Lyle Pentith, who runs Airedale Web Co.
- The seller who looks after your enquiry. Rick and Jake are self-employed sellers who work with us
- Cloudflare, which hosts this website and delivers the form to our inbox
- Google, which provides our email
Cloudflare and Google may handle data outside the UK. Where they do, it is covered by the safeguards UK data protection law requires.
How long we keep it
If you don't become a customer, we delete your enquiry within 12 months of our last contact with you. If you do become a customer, we keep your details for as long as we look after your website and for six years after that, which is how long business records have to be kept.
If we've built a demo site for your business
We build a first version from what is already public about a business, such as its listing, its reviews and its existing website. If we've made one for you and you'd rather we hadn't, tell us and we will take it down and delete it. If you don't want us to contact you again, tell us and we won't.
Your rights
You can ask us for a copy of the details we hold about you, ask us to correct them, ask us to delete them or tell us to stop using them. Email hello@airedalewebco.com and we will reply within one month. It costs nothing.
If you're not happy
Please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.